SALIAN FLAGSHIP STORE
Project Design Goals and Requirements

This project is a design proposal for a multi-level retail store of 604 College Street Toronto. An existing brand "Salian" was selected to work with, research, and then propose an innovative new interior design direction. That store is considered as the brand's flagship, exploring a new and cutting-edge retail experience that could then be replicated at their other locations around the world This project was designed for the official flagship store of "Salian" in Toronto.

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Concept: Feather

The design concept is centered on the idea of the "Feather," which is represented by lightness, softness, and delicacy, while also being strong, durable, and flexible. It is believed that these qualities should be present in perfect clothes, and they perfectly embody the Salian essence. The incorporation of these characteristics into the design was aimed at creating an immersive and compelling shopping experience for customers. A range of innovative elements, including wall art, store fixtures, vertical circulation, cash desks, and a window front and logo that all embody the feather concept, were featured in this design. The cohesive and visually stunning retail space that is both functional and aesthetically pleasing is created by these elements working together.